Since the launch of the Lasallian Education brand a year ago, more and more Lasallian schools in the U.S. have adopted the brand by incorporating the visual identity and narrative into their various communication materials. Resources for implementing the brand are available on the Christian Brothers Conference website, including an updated brand guide, examples of use, and best practices.
Brand implementation is being shepherded by a committee comprised of representatives from the Lasallian Association of College and University Presidents (LACUP), Lasallian Association of Secondary School Chief Administrators (LASSCA), the Regional Council of Lasallian Association for Mission (RCLAM), and Christian Brothers Conference. Current members include Dr. Maggie McCarty (Executive Director, RCLAM), Bro. Robert Schieler (General Councilor, RELAN), Dr. Kurt Schackmuth (Associate Vice President for Mission, Lewis University), Jim Plunkett (Executive Director of Admissions, La Salle University), Ryan Clement (President, Mullen High School), Dr. William Hudson (President, Totino-Grace High School), and Maryann Donohue-Lynch (Principal, Saint Raphael Academy).