More than 600 people have contributed their opinions thus far in Phase 2 of the Lasallian Education Brand Initiative for the United States-Toronto Region. The purpose of the initiative is to develop a common language and identity to connect the Lasallian Education network. Phase 2 has included testing of many brand platform themes and visual identity concepts.
A Phase 2 online survey is now available to gather opinions on the final two directions for a brand platform and visual identity. The options were designed from trends that emerged in Phase 1 and testing of numerous concepts and themes in Phase 2. The goal of this survey is to engage those who have not yet participated in Phase 2 and allow those who may have participated in earlier engagement sessions to share their opinions about the current options. The input will help shape the adopted brand platform and visual identity. The survey will available until March 16, 2011.